The NFL Players Association released its list of the top 50 players in officially licensed merchandise sales from March 2024 through February 2025. While Eagles running back Saquon Barkley secured the top position following a dominant season and Super Bowl victory, Los Angeles Rams wide receiver Puka Nacua quietly achieved a notable milestone by ranking No. 44.
Nacua’s inclusion is a significant moment for both himself and the Rams organization. After being selected in the fifth round of the 2023 NFL Draft, he quickly became one of the league’s most productive receivers, setting rookie records for receptions and receiving yards. His emergence as a consistent playmaker for quarterback Matthew Stafford helped him build a national profile and generate strong retail momentum.
The list features many of the NFL’s biggest stars, including Patrick Mahomes, Jalen Hurts, Josh Allen, and C.J. Stroud. Yet among that elite group, Nacua stands as the only Rams player represented.
This raises a broader question for the Los Angeles market.
Los Angeles Rams Underrepresented For The 2nd Largest Market
Los Angeles is one of the most influential sports markets in the country, supported by a diverse and passionate fan base. The Los Angeles Rams captured a Super Bowl title just three seasons ago and have maintained a core group of marketable talent. Despite that, Puka Nacua is the sole representative of the franchise in the latest NFLPA sales rankings.
Other prominent Rams, including Cooper Kupp, Kyren Williams, and Matthew Stafford, were absent from the list despite their past accolades and fan appeal. Their exclusion suggests a missed opportunity in capitalizing on a market that has proven willing to support star players when properly engaged.
Nacua’s placement demonstrates that there is a strong retail appetite for Rams merchandise. It also reinforces the importance of investing in consistent marketing and brand visibility to help players stay top of mind with both local and national audiences. Especially in Los Angeles, with a plethora of sports stars, Nacua should easily be able to crack the top 20 in merchandise sales.
Barkley’s No. 1 ranking comes after a career-best season with the Philadelphia Eagles that included All-Pro honors and a pivotal role in the team’s Super Bowl run.
For the Los Angeles Rams, replicating that formula involves spotlighting their talent more effectively and, more importantly, achieving long-term success and a Super Bowl.
Puka Nacua’s rise from under-the-radar rookie to one of the most popular young players in the NFL is an encouraging sign for the Rams. However, for a franchise located in one of the league’s largest and most visible markets, a single entry in the top 50 list is not enough, let alone 44th.
The fanbase is engaged, and the talent is present. The next step is ensuring more Rams are part of the conversation moving forward.
