Before he tended to his business on the field on Sunday, Baltimore Ravens quarterback Lamar Jackson had more personal business to address.
In the hours before kickoff of the divisional round matchup in Orchard Park, the Ravens quarterback took to social media to announce a new series of merchandise from his personal clothing brand that seemed to deliver a message to critics.
Jackson reshared the post from Era 8 Apparel that introduced three new pieces of clothing -- a "Ball ‘Til You Fall University" hoodie and "Lamar Jackson Truzz" t-shirt and hoodie.
Jackson has used the phrase "truzz" in place of trust in the past, explaining in 2020 that he tried to use the phrase "truss" but was sued, forcing him to use "truzz" instead.
"Someone tried to sue me for Truss so I changed my S's to Z's!" @Lj_era8pic.twitter.com/Bf5kbgjtw8
— Baltimore Ravens (@Ravens) April 21, 2020
Jackson has the chance to advance to the AFC championship game for the second time in his career, but steered away from making the game personal. The game will feature the two most successful quarterbacks of the much-heralded class of 2018, Jackson Bills quarterback Josh Allen, but Jackson said he's just focused on trying to win.
Jackson pushed aside a question this week of whether he sees Allen during the offseason, saying he mostly keeps to himself in the offseason and is not trying to make friends.
"Excuse me for everybody watching, but I really don't care who's watching," Jackson said of facing Allen, via ESPN. "We really don't care how people feel about it. We're trying to go in there and just win."
