Joan's The Golden Bachelorette season was filmed in July 2024, and the Bachelor Nation spinoff aired from September to November 2024. Joan was thrust into the spotlight with her season, as the Golden franchise has come to be a huge hit among fans. Now, Joan's time in the spotlight is coming to a close as The Golden Bachelor season 2 lead has been announced with Mel Owens. With that, I am wary of how Joan has been acting on social media, as she tries to cling to her reality TV fame and continue her relevancy in strange ways.
Before entering Bachelor Nation, 62-year-old Joan lived a normal life in Rockville, Maryland. A widower, Joan found solace in her family life and being the active matriarch of her family. Joan worked as a School Administrator before becoming a celebrity, and she doesn't appear to have kept that career post-show. Now, Joan's life is very much under a microscope, as speculation about her and Chock's engagement, trajectory, family blending, long-distance, and other hot-button topics follow them.
Joan's Instagram activity is also troubling me because of what she's posting. She told fans, "please help," in a recent video asking her followers where to find more of her favorite childhood cups.
Joan's post seemed trivial to me, and her use of words, I think, was meant to urge her followers into action, which I see as a strange test.
In general, I feel Joan is over-posting, over-sharing, and has lost hold of her intentions for being on The Golden Bachelorette, as her posts have become less about Chock and inspiring through her story and more about content creation and engagement.
I think Joan has settled in too much to her The Golden Bachelorette fame, and her priorities are mixed up. I think her cry for help to fans on Instagram was ridiculous, and that her whole online gimmick is to bait followers into buying things with her discount codes and helping her personally, as was the case with the "help" video. Joan should give Chock more of her attention if she wants her relationship to withstand.
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