The Southern Charm-er shared the career update nearly a year after partnering with the sparkling cocktail brand.
Craig Conover hasn’t abandoned his entrepreneurial mindset.
Since joining the Bravo-verse in 2014, the Southern Charm cast member has built a long and diverse resume that covered everything from restaurants and home decor to digital media and legal services. But Craig isn’t one to rest on his laurels. In 2024, he expanded his business portfolio by investing in Spritz Society, an award-winning sparkling cocktail brand founded in 2021.
Craig Conover shares an update on his Spritz partnership
Nearly a year after the partnership was announced, Craig took to social media to reveal his next big move with the beverage company. He reposted an Instagram Story promoting the Huntsville Spring Home & Garden Show, where he will serve as a celebrity guest.
“Thanks [Spritz Society] for providing beverages for our [Craig Conover] VIP guests!” the March 6 Story read.
Craig reshared the promo on his Instagram along with the caption, “Can’t wait.”
The Huntsville Spring Home & Garden Show will take place March 7-9 at the Von Braun Center in Huntsville, Alabama. Craig will make an appearance March 8 on the Window World stage. He will discuss his eight-figure lifestyle brand, Sewing Down South; conduct a meet-and-greet with VIP attendees; and sign copies of his book, Pillow Talk: What's Wrong with My Sewing?
How did Craig become a Spritz Society investor?
Craig revealed his Spritz Society partnership in an April 2024 Instagram post, explaining what inspired the business move.
“I first found out about Spritz last summer when me and Paige [DeSorbo] were on our way to [a Taylor Swift] concert at Metlife and the party bus was stocked with these delicious wine spritzers,” he recalled. “One sip was all it took for me to realize they were onto something and I needed to learn more about the brand – I loved the concept of a refreshing wine based drink & how they brought everyone together… I’m so excited to be in the Spritz Society family and for y’all to see the amazing projects we’ve got in the works.”
Craig creates a sparkling alcohol flavor inspired by the South
Since then, Craig has helped develop Spritz Society’s Lemon Iced Tea flavor — a nod to his Southern ties.
“I was excited to join the Spritz Society family for many reasons, but creating my own flavor has definitely been a highlight,” Craig said in a press release. “I’ve learned so much during the process and am so pleased with the result. This drink is really something special and I’m very excited to share it with our fans.”
Get the latest on Craig’s re-entry into single life and his experience on dating apps.
