Craig Conover is ready for Shep Rose to never speak to Sienna Evans again, as seen in a new preview for Southern Charm.
In a first look at Season 10, Episode 13 of Southern Charm — set to air on Thursday, March 6 — Craig Conover finally laid down the law about Shep Rose and Sienna Evans's relationship ... or lack thereof.
His rule? If Shep ends up having another bad night in the Bahamas because of Sienna, he can't talk to her again.
The declaration came after Shep went into Craig's hotel room to ask for some advice. The businessman had a necklace for Sienna, and wanted to know if he'd look like a fool giving it to her.
"Why? When are you gonna see her?" Craig asked.
Shep answered that "tonight" would be the night, because Sienna was going to come to dinner with the crew.
"She wants to see me," he added.
"The necklace isn't the weird thing. The dinner is," said Craig. "So, if she's coming to dinner, give her the necklace. I think the decision is dinner. Why is she coming to dinner? You slept on the beach last night because of her."
Craig Conover says that Sienna Evans "doesn't like" Shep Rose
In a confessional, Craig broke down his thoughts on the subject.
"You don't have to be a rocket scientist to see that she doesn't like him. Shep's gonna continue to get led on, so what's the point of having her at dinner?" he asked.
Back in the room, Shep once again insisted that he knows Sienna is "a good person" and they have a connection.
"I'm not challenging that she's a good person or not," said Craig. "No, you don't [have a connection]. Not anymore. You're broken up. That's over."

Craig Conover's ultimatum for Shep Rose about Sienna
While Shep argued that Craig doesn't know that's the case, the pillow magnate asked him what good it does to go to dinner with Sienna. Shep's response? "It doesn't matter, Craig" — though he also promised he'd act like the situation doesn't bother him.
"Fine, fair. How about this? We don't get to ignore the end result tonight. However the f--k you end up tonight, if I'm looking for you in the hotel at 4 in the morning, then you listen to me and you don't f--king talk to her ever again. I'm just saying. If this goes awry, then we're done with her," Craig said.
With that, Shep left to go on a walk with Sienna. And ... we'll have to wait for the episode to air to find out if things go "awry" after all.