The life of an NFL rookie isn't always smooth, and Buffalo Bills receiver Keon Coleman found that out last season.
Injury and poor form led to an up-and-down year, which saw Keon post just 29 receptions for 556 yards and four touchdowns, but there were bright spots, just not enough of them.
Now, as Keon enters his second season, off the back of some fire-starting comments from general manager Brandon Beane, he has been dialed in at OTAs, and offensive coordinator Joe Brady has noticed.
"I am enjoying seeing him ask the questions he’s asking, his approach, moving him around, and doing different things with him," Brady said via WKBW.com. "Seeing what he can and can’t do. Football is a physical sport, so once the pads come on, that’s the biggest thing."
The desire to improve is clear, and yes, we understand it's early in the offseason program, but Coleman is doing and saying all the right things in his pursuit of the improvement that will elevate his game to a new level in 2025.
With a group of receivers around him that will take the pressure of having to be "the" guy, Coleman can hopefully go about his business and develop into the weapon Buffalo hoped he would be when it drafted him.
Granted, his stats last year were nothing to sneeze at, but given that he was a high draft pick, naturally, more is expected.
And it seems that Coleman is determined to take his game to new heights in 2025 as a member of Brady's high-octane offense.