Bills' QB Josh Allen shows love for 'wonderful' product through new partnership
As a pistachio farmer, Josh Allen's love for them is well-documented. And he's continuing to connect with that world with a new brand partnership.
Wonderful Pistachios announced in a press release Thursday that Allen would be working with the brand as a spokesperson and star of its upcoming fall campaign. Considering the Buffalo Bills' QB1's family ties to the pistachio world and his status as an elite NFL player, Wonderful Pistachios was looking to lean on Allen to promote their acclaimed nuts.
"Wonderful Pistachios has announced a major partnership with Buffalo Bills star quarterback and pistachio farmer Josh Allen, uniting the NFL’s reigning Most Valuable Player with America’s #1 Nut brand," says the press release.
"A native of California’s Central Valley, where Wonderful Pistachios are grown and processed, Allen is part of a fourth-generation farming family whose crops include pistachios, and Wonderful Pistachios is the world’s largest pistachios producer and brand."
Allen noted how integral pistachios have been to him in life. Not only coming from a pistachio-farming family, but as a world-class athlete and NFL MVP winner.
“Agriculture has always been part of my life on our family farm, and pistachios have been a smart, protein-forward snack to fuel my training,” said Allen, who set an annual goal of planting 1,000 acres of pistachios on his family's farm in 2024.
"Partnering with Wonderful Pistachios feels like coming full circle. We’re both built on strong roots, and I’m excited to help spotlight a product that’s as real and hardworking as the people in California’s Central Valley.
In addition to being the brand's spokesperson, Allen will also be collaborating with Wonderful Pistachios to create a college scholarship fund for high school students in California’s Central Valley.
This is another common Allen win, and if any of his other national brand deals, like Natrol or Gatorade, are any indication, he should be able to be a great figure for Wonderful Pistachios.
Related articles
Canucks 2025 NHL Draft Target: Roger McQueen
If they clear cap space, Oilers could be among teams entering race for Brock Boeser
Oilers Should Give Rodrigue the Chance to See What He’s Got
Mike McDonald Has 4-Word Response To ‘Crazy’ Question About Sam DarnoldThe Latest
New Celtics Addition Has Already Made $45 Million Veteran Expendable
Even though Celtics fans were expecting a big exodus this offseason, GM Brad Stevens' roster moves still left many in Boston disappointed. The impetus to shed salary resulted in trading Jrue Holiday and Kristaps Porzingis, letting Luke Kornet sign with the Spurs, ...
What should Cowboys fans expect from Jaydon Blue in rookie year?
After struggling to find any consistency on the ground in 2024, the Dallas Cowboys overhauled their running back group this offseason. In free agency, they signed two former starters, Javonte Williams and Miles Sanders. Neither had a great campaign last year, but the ...
NFL insider compares Ozzy Trapilo to former Bear and three-time Pro Bowler
When it comes to covering the Chicago Bears, there is perhaps no one better in the business than Adam Jahns. He has provided Bears fans with top-notch reporting for the last 20 years, most recently with The Athletic, though he announced earlier ...
Tyler Smith ready to be best version of himself as Cowboys prepare for 2025 season
One of the greatest players ever to wear a Dallas Cowboys uniform decided to call it a career after the 2024 season. Guard Zack Martin played 11 seasons for the Cowboys and was one of the best linemen in the entire league while doing it. However, ...
Chiefs Fan Favorite Carson Steele Sends Strong Message Ahead of Pivotal Summer
Last summer, Kansas City Chiefs running back/fullback Carson Steele was the talk of the KC community as the undrafted rookie snagged impressive catches and barreled over defenders throughout training camp and the preseason. In the end, it led to an NFL rarity — a UDFA ...
