One of the best things to do in the world of sports is experiencing a National Football League game in person.
Arguably the best gameday experiences in the NFL is with the Minnesota Vikings at U.S. Bank Stadium. They have doine a great job in cultivating everything that a Vikings fan would want during the course of a game.
NFL could learn from Alex Rodriguez
One thing that is really interesting about the gameday experience at U.S. Bank Stadium is that it sells out every regular season and playoff game that has been held since it opened in 2016. While they have been deemed a sellout every time, not every seat is full during the course of the season.
This is where the NFL could learn a thing or two from the innovation from other leagues in the United States of America. New co-owner of the Minnesota Timberwolves Alex Rodriguez came up with a really good idea to maximize both the fan experience, appearances, and revenue: re-sell tickets for those who don't show up or end up leaving early.
The idea is honestly brilliant for a multitude of reasons. Everyone that has sat in an upper deck has looked down to the lower bowl and thought about moving down to take open seats or just done it. Some stadiums have ushers that end up preventing them from taking seats that aren't theirs.
This idea from Rodriguez and fellow co-owner Marc Lore could be revolutionary for the fan experience. There could end up being front row seats that become available, and being able to bid on those could give a kid the experience of a lifetime.
It also would be another revenue stream for teams that could end up using for a multitude of different things. The challenge that Rodriguez currently faces is trying to get the technology to make it work. This could mean the seats need sensors built in or AI technology with cameras in the building. Figuring that out could be a difficult task.
Once they do figure it out, the NFL would be wise to find a way to use it.
